Peter combines the ability to produce memorable and entertaining writing with a genuine understanding of business and a life-long love of science and technology.
Having had to choose as a teenager between being a poet or a physicist, he studied English at Cambridge and won both a university poetry prize and a travelling scholarship that took him to Harvard to study with Nobel prize winner Seamus Heaney. But amid the burgeoning computer revolution, his interest in science and technology persisted, and after stints in advertising (NCK) and journalism (Daily Mirror and Illustrated London News) he took a PR job with an IT startup that was developing financial software for the boards of major corporations.
As a crash course in business, it completely changed his direction, taking him to New York to help build the company’s US profile. Energised by Manhattan he returned to the UK in 1989 to start his own first business – PRPR Ltd – offering PR and marketing services to IT companies. He ran the company successfully throughout the 1990s, writing pioneering websites from 1994.
In 1996, he met Giles Giggins, with whom he founded and ran Beyond Design Solutions, offering multi-media communications programmes to some of the world’s largest companies. He founded Peter Robinson Communications in 2013 and continues to work successfully with major international clients.
Peter is a Fellow of the RSA, an alumnus of Templeton College, Oxford’s Strategic Leadership Programme and was Acting Communications Director for the start-up and launch of Partnership for Schools, which delivered the Blair government’s £45bn Building Schools for the Future programme.
A published poet in his teens, Peter spent a year between school and university making lipstick in a factory in the north of France. He’s written for the think tank, Demos, and was a regular contributor to the travel section of the Telegraph newspaper between 1999 and 2014. His first novel will be published later this year and he is working on his second. He was a member of the band, Police Dog Hogan (regularly featured in Tim Dowling’s Guardian column) between 2008 and 2014 but gave it up to move to Folkestone, Kent, where he is connecting a Victorian house to the Internet of Things and ‘sciencing the shit’ out of his organic vegetable garden.